Advantage West Midlands is the regional development agency (RDA) for the West Midlands. We are one of nine RDAs in England established to transform the English regions through sustainable economic development.
Our role is to lead the West Midlands region towards greater economic prosperity. We work alongside partners to build upon our region’s many strengths and to find solutions which address its unique challenges.
Our work is managed by a non-executive Board and an executive leadership team who ensure that we implement the actions and policies set out in our corporate plan.
We led the work to develop a Regional Economic Strategy for the West Midlands. The region has a delivery framework which details of the role regional and local organisations and partnerships will have in its delivery. We have a corporate plan which outlines how Advantage West Midlands will contribute to the achievement of that strategy.
To ensure public funds are used efficiently and effectively, to be sure that we are meeting our objectives and that our activity is contributing to the reduction in the ‘output gap’, we measure progress towards achieving our vision, monitor delivery of the WMES, and evaluate the performance of our corporate plan.