News

Appointment of West Midlands regional marketing board Chair

23/04/2008

Business Meeting at Birmingham Hippodrome

Advantage West Midlands is seeking to appoint a chair for the new regional marketing board which is being established in 2008 to build a global reputation for the region as a great place to invest, work, learn, visit and live.

The appointment will demand a charismatic and forward-thinking professional with the flair and credibility to spearhead marketing activities that will draw investors, businesses, residents, students and visitors to the region.

Providing a powerful voice for the region, as outlined in the West Midlands Economic Strategy (WMES) Connecting to Success, is a key priority for Advantage West Midlands.

The WMES acknowledges that the West Midlands is a large and potentially powerful player in a national and international context – but building a reputation outside the region which communicates the passion and pride felt by West Midlands citizens remains a challenge.

The creation of a West Midlands regional marketing board in 2008 will help address that challenge. It will be made up of some of the region’s most influential marketers and produce a revised marketing strategy and set of priorities.

The chair of board will have a track record in chairing high-profile influencing groups – at a regional level and beyond. The job will involve leading at least six Board meetings, plus an annual marketing forum, to visibly influence and harmonise strategies of regional partners.

The two-year appointment is anticipated to be for 24 days per year and carries a salary circa £12,000. The 24 days will include preparation time for meetings, with full secretarial and admin support.

The closing date for applications is Friday May 16th.


Your Advantage West Midlands contact

Phil Brown
Communications Executive
philbrown@advantagewm.co.uk
T: 0121 503 3402