Stoke-on-Trent and Staffordshire

The West Midlands Region

About Stoke-on-Trent and Staffordshire

Staffordshire has a long history of manufacturing innovation that is still prevalent today.  Engineering, brewing and the ceramics industry are still strongly represented sectors in the county. 

Staffordshire is home to two leisure parks in Alton Towers and Drayton Manor Park as well as Europe’s first real snow indoor ski slop at Tamworth. For a more relaxing experience, the Staffordshire countryside offers fabulous walking territory at Cannock Chase and the Staffordshire Moorlands.

Staffordshire has many historic houses including the 18th Century mansion, museum and working farm of Shrugborough and Weston Park.

The city of Stoke-on-Trent developed rapidly following the Industrial Revolution, thanks to its rich deposits of clay, iron and coal.  Its world-renowned ceramics industry gave Stoke-on-Trent a reputation as a centre for creative excellence and world-class products, a feature it retains to this day. 

Case studies
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A New Era in European Auto Industry

A New Era in European Auto Industry

There is a growing demand for cars, not a diminishing one, and over the next 20 years more new cars will be made than in the entire 110 years of the industry to date. There will be a need for 180 new car plants, typically making 330,000 cars annually and plants will need investment likely to exceed $80 Trillion. said Welsh Automotive Forum chairman Prof Garel Rhys during a NEAC conference in Wales last month.

Automotive Training Centre

Automotive Training Centre

The £2 million Automotive Training Centre, funded by Advantage West Midlands, is based at the Bromsgrove campus of North East Worcestershire (NEW) College.

Bromsgrove Technology Park

Bromsgrove Technology Park

A former factory site in Bromsgrove is being transformed into a 10 hectare (24-acre) £40 million technology park by Advantage West Midlands in partnership with Bromsgrove District Council.

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Your Advantage West Midlands contact

Please contact the switchboard on 0121 380 3500 for assistance